Digital Fitness App (MVP)
Sparc Labs is a company focused on Crypto Tokens and Alternative Payments in Indonesia. Built on the Solana Blockchain, Sparc Labs aims to position its token as a Utility Token supporting Decentralized Finance (DeFi) and Decentralized Apps (DApps).
Sparc Labs is developing various applications that demonstrate the use of its Utility Token, including Glance Fit, a Digital Fitness app. Glance Fit allows users to track and log lifestyle activities such as walking, running, nutrition, and sleep. The app motivates users by awarding points for completed workouts, which can be exchanged for exclusive deals and rewards. Additionally, Glance Fit offers personalized health programs tailored to each user’s fitness needs.
Jakarta, Indonesia
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Blockchain
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Challenge
The main challenge in the Glance Fit project was designing a user-friendly digital fitness application that keeps users engaged and motivated. This involved creating an intuitive tracking system for activities like walking, running, and nutrition, while also ensuring a seamless user experience for both new and existing users. Personalization was key, with tailored health programs to meet individual fitness goals, alongside a rewarding system to incentivize consistent usage. The overall objective was to balance simplicity with rich functionality to maintain user engagement and satisfaction
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved onboarding process
25%
Increase in user retention
75%
Increase in time spent on app
Process
Research & Analysis: We conducted user, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“The MVP exceeded my expectations – I didn’t anticipate the outcome to be this impressive. The UI is sleek, intuitive, and incredibly easy to navigate, making the user experience seamless. The team delivered a polished product that stands out, and I’m thoroughly impressed with the quality of the results so far”
Andrew Arthur
CEO, Co-founder | Sparc Labs
Conclusion
The Glance Fit MVP has been successful, leaving the company’s CEO highly satisfied with the stunning UI. The project effectively addressed usability testing with the target audience, leading to positive results. User engagement and satisfaction reached an average of 80%, indicating that the project achieved its goals and was executed successfully.
